Our cookie policy

Shell Energy Retail Limited in the UK is wholly owned and fully operated by Octopus Energy Limited. As of 1 December 2023, Shell Energy Retail Limited is no longer a part of the Shell Group of Companies.

What is a cookie?

A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to "remember" your actions or preferences over time.

Most Internet browsers support cookies; however, users can set their browsers to decline certain types of cookies or specific cookies. Further, users can delete cookies at any time.

Why do we use cookies?

We use cookies to learn how you interact with our content and to improve your experience when visiting our website(s). For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit one of our websites. Additionally, cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behaviour on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.

What types of cookies do we use?

First-Party and Third-Party Cookies

We use both first-party and third-party cookies on our website.

First-party cookies are cookies issued from the shellenergy.co.uk domain that are generally used to identify language and location preferences or render basic site functionality.

Third-party cookies belong to and are managed by other parties, such as Shell Energy business partners or service providers. These cookies may be required to render certain forms, such as the submission of a job application, or to allow for some advertising outside of the Shell Energy website.

Session Cookies

Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.

Persistent Cookies

Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyse user behaviour to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.

How are cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.

Although we do not use cookies to create a profile of your browsing behaviour on third-party sites, we do use aggregate data from third parties to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers. You can opt out of off-site and third-party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

How are third party cookies used?

For some of the functions within our websites we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube. These videos or links (and any other content from third party suppliers) may contain third party cookies, and we encourage you to consult the privacy policies of these third party vendors on their websites for information regarding their use of cookies.

How do I reject and delete cookies?

You can choose to reject or block all or specific types of cookies set by virtue of your visit to a Shell Energy website by clicking on the cookie preferences on our website(s). You can change your preferences for Shell Energy websites and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly. You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.

Cookie Description
Adform

Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

More details

Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences. A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency. More details
AdsWizz Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. More details
eXelate Provider or platform offering multi-sourced data analysis for operational/investment growth. Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. More details
Google Analytics Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance. More details
Google Tag Manager Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences. A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency. More details
New Relic

Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

More details
Twitter Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. More details
AppNexus Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. More details
AWIN Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. More details
Facebook Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. More details
Facebook Business Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications. Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users. More details
Facebook for Developers Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users. More details
Google inc. Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. More details
Microsoft Advertising An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads. More details
Youtube Web site operator that sells and displays ads. More details
FullStory Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance. More details

Salesforce Interaction Studio (Formerly Evergage)

Provider of platform technology enabling recommendations and personalised experiences.

More details

Adobe Tracking Cookies

Analytics to understand how users engage with us on the website, how to improve the user experience and to deliver personalised experiences.

More details

SalesCycle

Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past. More details

Infinity

Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance. More details

customer_id

Set by Shell Energy to integrate with our marketing technology providers for analytics to understand how users engage with us on the website; how to improve the user experience and to deliver personalised experiences, to manage collection, storage, protection, segmentation and use of online data; to manage users' privacy preferences; to enable recommendations and personalised experiences. N/A